ALWAYS STAR FURNITURE İFM 2023

Asdiva & Özen Ev: Warm and Natural Design Experience in Home Textiles

Within the scope of the Hometex 2023 fair, this project we implemented for the Asdiva | Özen Ev brand aims to transfer the concept of “home warmth” into the industrial atmosphere of the fair area. The design, where natural materials and soft forms take center stage, directly conveys the texture and quality of the textile products offered by the brand.

Natural Texture and Slatted Blind Aesthetics

The wooden slatted blind details used in the facade design of the stand both allow the space to maintain a semi-transparent structure and create a sense of depth with light plays. These natural wood touches emerge as the most important architectural element supporting the brand’s sincere and high-quality image.

Presentation Enriched with Bohemian Details

The straw lighting and decorative accessories preferred in the interior add a bohemian elegance to the stand. The product display units are designed in neutral tones that will best showcase the color palette of the duvet and home textile collections. The draped fabric presentations in the display area reflect the creative energy of a textile workshop.

Maximum Efficiency and Display Area

Presenting numerous product groups (duvets, fabric rolls, bags and accessories) in a limited area in an orderly hierarchy without chaos constitutes the main success of the project. Thanks to functional shelving systems and wide ceiling suspensions, a product-focused, spacious showroom experience has been created.