CLASY HOMETEX İFM

Clasy: A Modern Showroom Experience Bringing Home Warmth to the Fair Ground

Within the scope of the Hometex Fair, this stand design we implemented for the Clasy brand brings together the cozy world of home textiles and bed linen collections with modern architectural lines. The fundamental purpose of the design is to offer visitors a comfortable showroom experience where they can feel at home, rather than just a fair stand.

Soft Transitions and Dynamic Details

The light tones and soft lighting preferred in the interior concept of the stand have been optimized to reflect the collection’s color palette most accurately. Asymmetric horizontal slats used on the walls add a modern movement to the space, while rattan accessories and natural decorative elements complete the “living area” concept that supports the brand’s sincere and high-quality image.

Spacious and Comfortable Hospitality Area

Designed for professional meetings within the intense pace of the fair, the spacious interior offers a structure free from chaos thanks to its open floor plan. Vertical slatted partitions and strategically placed landscape details define the area boundaries on one hand, while maintaining the stand’s inviting transparency on the other.