AYMES HOMETEX İFM 2023

AYMES: Boutique Showroom Experience Where Sophisticated Minimalism Meets

This stand design we implemented for the AYMES brand within the scope of the Hometex 2023 fair aims to offer visitors a calm and serene “boutique showroom” experience amidst the intense pace of the fair area. The design is structured with a neutral color palette and minimalist forms to emphasize the elegance of the high-end textile and furniture products offered by the brand.

Color Psychology and the Elegance of Neutral Tones

The neutral gray and anthracite tones chosen throughout the design give the design a modern and sophisticated character while supporting the stylish and legible appearance of the brand’s corporate logo. This neutral background allows the color and texture details of the textile products to come forward and become focal points.

Functional Spatial Solutions and Intelligent Display

Vertical lamella walls add rhythm and depth to the design while being integrated with display units to provide a functional solution. The wooden detailed open shelf systems and hanging areas located in the interior allow the textile collections to be presented in a regular hierarchy, while comfortable areas have been created for displaying furniture products. The lighting strategy was designed to optimize the visibility of products from the correct angle by balancing general ambient light and product-based accent lights.

Guest-Focused Experience Area

The open plan scheme creating a spacious volume allows visitors to move around comfortably. The stylish and comfortable meeting areas located in the interior reflect the brand’s hospitality and professional approach, offering visitors a pleasant experience.