BARBERS HOMETEX İFM 2019

Berberler: Where Colors and Artistic Details Meet

This project designed for the Berberler brand within the scope of the Hometex Fair combines the vibrancy of the home textiles world with architectural depth. The design, conceptualized to reflect the brand’s extensive product range and colorful universe, offers visitors a new visual surprise at every step.

Visual Installation and Ceiling Design

The ceiling installation composed of colorful butterfly figures used in the interior space of the stand adds dynamism and a poetic atmosphere to the area. This artistic touch creates a soft and inspiring zone specific to the brand within the fair’s intense metallic ambiance. Additionally, the decorative details placed within the glass partitions on the entrance floor ensure the continuity of the design throughout the stand.

Iconic Display and Contrast

The sharp contrast between anthracite and white used on the exterior facade, combined with the brand’s gold-leafed logos, presents a prestigious appearance. The display of the brand’s iconic figures in various colors on the shelves emphasizes the diversity in the product range while adding a modern rhythm to the stand’s exterior facade. Special lighting placed under each shelf stands out as a critical detail supporting the product-focused presentation.

Geometric Transitions and Transparency

The diagonal black wooden panels used at the entrance sections of the stand add modern depth to the space while simultaneously creating a semi-transparent boundary that arouses curiosity about the interior. These geometric details ensure that the stand is both sheltered and inviting.